Tuesday, August 28, 2007
Otion Press Kits
We have spent the last few months preparing to do a local media blitz with Otion press kits. My sister in law, Cheriss, worked for Deutch LA for the last few years. She has a degree in Marketing, is creative and saavy with press. She was quite generous to help out with our press kit blitz.
Each of the press kits contains a letter from the founder, an Otion FAQ sheet, 1 bar of soap, and a full color/full bleed 8 page glossy about Otion. The special feature with the glossy is a perfume vials on each page. The vials are filled to the brim with our best or most unique fragrance oils. Shew Design did the initial design work for the glossy insert, including the genius idea of including the fragrance vials.
All the labels for the soap were done on full-sheet labels. The labels were cut out by hand and painstakingly peeled apart (thanks Cheriss!)
The final kits shipped out yesterday. Next week, I will focus on calling each of the 24 news outlets and ask if they received the press kit. When they respond enthusiastically (fingers crossed), I'll explore story ideas with them. For example, a family vacation publication would be interested in our soapmaking bar but a magazine focusing primarily on singles would want to focus on fun, exciting date nights. And really, what's more fun and exciting than making soap?
As the founder of 1-800-GOT-JUNK says, the way to get press is just to pick up the phone. The magic phrase, according to Brian Scudamore, is "Hey! I've got a great story for you!"
The phrase has been instrumental in getting 1-800-GOT-JUNK lots of free press. Let's hope that it's magic for Otion too.